Skip to main content

Mission-driven brands. Empowered.

At McKinstry, we believe in taking a people-first approach with each powerful growth strategy we develop and implement. We use the heart of your business and weave your story into your customer’s journey to create trust, connection, and a top-tier brand reputation.

Our clients are trend-setters, changemakers, and social do-gooders driven by their passion for moving the needle toward positive action. And that’s how we like it because we are, too.

Using in-depth research, boundary-pushing strategies, and detailed data, we transform your brand’s mission into viable messaging that speaks to the hearts and minds of your consumers to create long-standing relationships and loyal connections.

01

MARKETING STRATEGY

A solid marketing strategy boasts long-term brand success

Creating synergy between your unique story and your ideal community should be the goal of any successful marketing plan. At McK, we get to know your company from the inside out to develop the right mix of marketing tactics to build brand awareness, generate connections, and convert new business.

  • Develop a comprehensive marketing strategy to launch or rebrand
    your business that could involve a full-brand plan with specific
    departmental focuses.
  • Create specific and measurable campaign strategies that engage and
    convert your target audience.
  • Build your social media from the ground up to reach and connect with
    your target audience, create trust and extend your digital brand
    footprint.
  • Provide a solid mix of print and digital marketing strategies, collateral,
    and material to help your brand perform and grow year after year.

02

SOCIAL MEDIA

There is an art and science to accelerating your impact online

Social media is synonymous with brand awareness, accessed by 3.78 billion users daily. By building a strong presence online you connect your brand with the world instantly. From full-service management and strategic social media campaigns to content creation and influencer collaborations, we develop a comprehensive plan for meaningful growth.

  • Organic content development
  • Social media graphics
  • Community management
  • Paid social media campaigns
  • Influencer collaborations & strategies
  • Engagement strategies
  • Performance Anaylitics

03

PR CAMPAIGNS

Marketing and PR campaigns create heartfelt connection

What do all the best campaigns have in common? They give brands identity, purpose and provoke emotion. A strategic, multi-channel campaign provides the broad reach and repeated touchpoints you need to move your business’ needle toward growth. No matter your goals, we connect you with the right people and inspire them to take action.

  • Expert strategies
  • Personalized customer journey roadmapping
  • Audience research
  • Captivating campaign collateral
  • Compelling advertising
  • Targeted media outreach
  • Detailed media research
  • Informative press releases

04

CONTENT STRATEGY

Strong content tells your target audience exactly who you are

What do all the best campaigns have in common? They give brands identity, purpose and provoke emotion. A strategic, multi-channel campaign provides the broad reach and repeated touchpoints you need to move your business’ needle toward growth. No matter your goals, we connect you with the right people and inspire them to take action.

  • Personalized content marketing strategies to build your brand
  • On-trend blogs to educate and engage your audience
  • A mix of Content and copywriting to reach specific and measurable
    goals, drive sales, and build lasting relationships
  • Email marketing to stay top of mind
  • SEO-driven website content to solidify your brand online

05

BRANDING & DESIGN

A company’s brand is its soul — Who you are and why you matte

Your brand is made up of more than just a combination of logos, fonts, and images. It’s a complex set of emotions, ideas, and perceptions that share your story and what you believe in. Our team creates cohesive designs that align with your identity and values as you evolve from simple marketing materials to complete brand overhauls.

  • Brand identity
  • Brand strategy
  • Brand positioning
  • Brand messaging
  • Logo development
  • Logo refresh

06

PHOTOGRAPHY

In the digital-minded world we live in, photos are everything

It’s long been said that a picture is worth a thousand words, but quality photography is worth a lot more than that, especially when using it to market and sell your products. In fact, pictures can play a major role in your bottom line, and the equation is simple — good product photography equals sales increases, while bad photography hinders legitimacy.

Our product photography can amplify your brand. Here’s how:

  • Serve as a window into your store by providing a solid visual to
    your target audience
  • Incite interest and turn browsers into buyers, increasing conversion
  • Highlight the best aspects of your products
  • Add value and identity to your brand across social media channels
  • Build lasting trust and value

07

MARKETING TRAINING

Training provides positive personal, professional, and business growth

If you have your own marketing team but are searching for better results in an ever-evolving market, we can help. If we’re being honest, sometimes all it takes is new ideas and a fresh perspective to get your brand and marketing team back on track.