WE’RE NOT FOR EVERYONE.

And we’re okay with that.

If you’re looking for someone to simply execute whatever you hand them, there are plenty of agencies that can do that. That’s not us.

We ask questions. We dig into the why. We challenge ideas when there’s a better way—and we’ll tell you when you’ve got something great. Because good marketing isn’t about checking boxes.

It’s about knowing what you’re trying to accomplish and building the right strategy to get there.

SMALL ENOUGH TO CARE.

Experienced enough to handle big things.

McKinstry is a full-service marketing team with experience ranging from local businesses to nationally recognized brands.

We bring strategy, creative, digital, advertising, PR and execution together, so you don’t have to manage five different vendors to get your marketing done.

One team. One vision. A whole lot less juggling.

THE PEOPLE BEHIND THE WORK.

We’re strategists, designers, writers, developers, digital marketers, PR pros and problem-solvers.

But more importantly, we’re people who care about doing good work and doing right by the people we work with.

And somewhere along the way, we become the team you call when you need to figure something out.

Different specialties. One team.

ELYSE MCKINSTRY

Founder + CEO

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

JOHN MCKINSTRY

Chief Operating Officer

John brings 20+ years of business operations experience and a background as a U.S. Marine to McKinstry. He keeps the moving pieces moving—from contracts and invoicing to project management and making sure the team delivers.

ERIK R.

Creative Director

With 10+ years of senior design experience, Erik brings big-picture thinking and serious creative range to everything from branding and packaging to websites and campaigns. He’s especially passionate about building brands that look as good as the ideas behind them.

CAT F.

Content Director

Cat is a writer who knows that great content starts with understanding the people on the other side of the screen. She brings a client-first mindset to brand voice, content strategy and storytelling—and loves turning good ideas into words people actually want to read.

DREW A.

Director of Digital Development

With more than a decade in digital marketing and web development, Drew brings strategy and technical know-how together to create digital experiences that work. He leads website development and digital strategy with a strong focus on usability, design and the details behind the scenes.

IMANI G.

Director of Paid Media

Imani combines more than a decade of experience in integrated marketing, SEM and paid media with a serious love of data. She leads paid media strategy across platforms including Google, Microsoft, Hulu and YouTube, turning audience insights and creative into measurable performance.

LYNSEY F.

Senior Graphic Designer

Lynsey brings a unique mix of graphic design and marketing expertise to every project. From branding and creative direction to digital campaigns, she combines strategic thinking with thoughtful design to make brands clearer, stronger and more memorable.

LYNSEY F.

Senior Graphic Designer

Lynsey brings a unique mix of graphic design and marketing expertise to every project. From branding and creative direction to digital campaigns, she combines strategic thinking with thoughtful design to make brands clearer, stronger and more memorable.

Available for Work

From homebuilding and healthcare to nonprofits, retail, professional services and more, we’ve worked across industries, audiences and markets.

Different businesses. Different challenges. Same approach:

Understand the business.  |  Find the opportunity.  |  Build the strategy.  |  Make it happen.