When CalvertHealth Foundation asked us to elevate their annual 5K Run/Walk fundraiser, we didn’t just design materials. We built a complete creative campaign designed to inspire movement and maximize participation.
CALVERTHEALTH 5K
STRENGTH IN EVERY STEP STRATEGY IN EVERY DETAIL.
FROM RACE DAY TO
FULL-SCALE CAMPAIGN
THE CAMPAIGN APPROACH
WE TREATED THE EVENT LIKE A BRAND LAUNCH, NOT JUST A RACE.
+ Audience insight to understand what motivates community runners and donors.
+ Competitor and peer research to identify messaging gaps and fundraising opportunities.
+ Integrated creative strategy across digital, print, and on-site experiences to build excitement before race day.
THE CAMPAIGN APPROACH
WE TREATED THE EVENT LIKE A BRAND LAUNCH, NOT JUST A RACE.
+ Audience insight to understand what motivates community runners and donors.
+ Competitor and peer research to identify messaging gaps and fundraising opportunities.
+ Integrated creative strategy across digital, print, and on-site experiences to build excitement before race day.
CREATIVE THAT MOVES PEOPLE
Every touchpoint encouraged action:
+ Vibrant visuals and copy that highlighted community spirit and wellness
+ Registration flows optimized for quick sign-ups and donations
+ Social media content and email sequences that kept momentum high from first announcement to finish line
CREATIVE THAT MOVES PEOPLE
Every touchpoint encouraged action:
+ Vibrant visuals and copy that highlighted community spirit and wellness
+ Registration flows optimized for quick sign-ups and donations
+ Social media content and email sequences that kept momentum high from first announcement to finish line
RECORD-BREAKING
RESULTS.
Purpose met performance, delivering the strongest event in the foundation’s history:
78% INCREASE IN PARTICIPATION — bringing more runners and walkers to the starting line.
210% increase in funds raised — surpassing six figures and setting a new benchmark for future events.
